Although the thought is always nice (as well as those bonus checks) I often wondered if all corporations shopped at the same location. In a search for great personalized compliments to go with the Corky Kouture gift bags (also a great corporate gift by the way) I came across Custom Beverages. Custom Beverages is a supplier of custom beverages specializing in incorporating your business logo onto beverage bottles enabling you to broaden your logo influence.
CustomeBeverages.com representative told us “Usually on the front end of that we send a product sample to taste and see our work, as well as a price quote for their specific quantity. Every client is drastically different. Some of our clients are listed at the bottom of pages on our website with links to their sites. Yet as straight forward as it sounds, people have a tendency to go back and forth over the artwork part. We work with those clients to make sure the end product is exactly what they imaged.”
I asked the Custom Beverages representative why she felt person should choose their venue over any other… she replied "I believe our competitive advantage is 'service'. We take our time with clients and try to put ourselves in their shoes. Although sales are important to us, we do not believe every client encounter must result in a sale, although that would be nice too! Our sales approach is consultative, rather than transactional. By that I mean because we are former Wall Street leadership development consultants, we believe in educating the client where we can about ways to, not just personalize a bottle, but to see beverage customization as a tool to leverage the power of their brand, whether it is a personal or corporate brand. Example: one of our clients’ that is over 150 years seasoned business and a major national brand, wanted root beer soda that would reflect their history and what their brand means. They had the internal corporate ability to produce all their artwork, yet all they sent us to put on the label was their logo. Our view was oh no. We said to them: ‘everyone in the world knows your company for one thing, why not put that on the label'. They saw our suggestion and said “Yes, let’s go with this.” Although that sounds simple sometimes it just takes outside eyes to see brand power.”
Another question I had for CB representative was… ‘I see where people can order mass product for businesses, fund raisers, etc… but what about if someone just wanted a singular customized bottle as a gift or whatnot.. ? Do you offer that?’ The CB representative told us “No not really. We do mainly volume orders. The other thing is that in the beverage and glass business all manufacturer pricing is based on quantity. So we're kind of forced to work with volume orders. Sometimes we'll make exception though. Like Levi's Jeans orders thousands of root beer soda, but this little old lady wanted only 3 cases of cider for her daughter's wedding. The problem is when doing only three cases, by the time we pull the cider from the warehouse, make the film to print, print it a temperatures of 1200+degrees on glass, then ship it becomes a really expensive bottle of cider if just ordering 3 cases.”